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American Crew Pomade for Men is an extremely versatile water based formula that works great for slicked back or rough textured hair styles. It is also excellent for taming down curly or straight hair. It provides excellent hold, shine and control. Water based that washes out easily without leaving residue. It contains Lanolin that provides tremendous shine and pliable hold. It provides sunscreen that protects hair against the sun and environmental stresses. It leaves hair conditioned, moisturized, manageable and shiny.