American Crew Grooming Crème for Men is especially made to give moisture and soften naturally curly and wavy hair. It contains Coconut Oil to provide conditioning properties and sheen, Lanolin which is responsible for adding radiant shine, Aloe Vera Gel that provides emolliency and moisture and Beeswax that has anti oxidant properties and serves as barrier against moisture loss. It also contains sunscreen to protect hair against harmful UV rays of the sun.