American Crew Daily Moist & More Shampoo for Men to End Dry Hair is especially made to re hydrate, restore and gently cleanse hair and scalp leaving it soft, shiny and smooth. It prevents dryness and breakage provides in moisture and coats hair for greater luster. It contains natural moisture binders like hydroxypropyltrimonium honey, wheat germ, jojoba oils and soy proteins to help give the hair moisture. It also contains UV protectants that prevent hair from damage caused by sunlight and pollutants.