American Crew Daily Moist & More Shampoo for Men Eliminates Dry Hair instantly revitalizes dull dry hair. It contains natural moisture binders like hydroxypropyltrimonium honey, wheat germ, jojoba oils and soy proteins to help give the hair moisture. Soy protein provides in moisture and coats hair for greater luster. It also contains sunscreen to protect hair against harmful UV rays of the sun. It has Amino acids and proteins to re hydrate, restore and gently cleanse hair and scalp leaving it soft, shiny and smooth.