AG Sterling Silver -Keep It Silver Larger Size Shampoo is a gentle everyday cleanser uniquely formulated to polish out unwanted brassiness from blonde, silver and highlighted hair. It is recommended for brightening blonde and silver hair. It has a violet base that effectively neutralizes brassy tones. It is enriched with Silk, Wheat Protein and Keratin that helps in improving moisture, elasticity, strength and shine. Coconut derived cleansers that gently cleanse all types of hair. Sterling Silver Shampoo is also a highly chelating agent that helps remove chlorine, metals and traces of minerals left the hair. It contains sunscreen that blocks harmful effects of the sun.